To help you better understand the term and how to apply it on your page, we prepared this checklist with the step-by-step SEO On Page and Off Page. Keep reading! What is SEO? SEO is the process of optimizing a website to make it more search engine friendly . More than that, SEO is based on attracting organic traffic. In addition to a better positioning for the blog, it can also generate qualified leads and, consequently, more interesting and profitable for your business. And the best part is that almost everything in organic traffic is free, so working the set of optimization techniques that SEO offers only depends on you. The more optimized your content and your page are, the greater your chances of reaching the disputed top position on Google!
Basically, SEO techniques are divided into On Page and Off Page . Do you want to know better what that means and how to transform them into strategies for your business? Take a look at the checklist we made to help you! SEO On Page SEO On Page is that whose optimizations are made in the same direction as the web page, including the content and structure of the pages. Beyond the generated content, you have to be well positioned in Google searches to face your competition. Although part of the SEO On Page effort depends on the quality of the content, you must also take care of some details such as the keyword and the development of the text structure. But what are those details? Let's go to the SEO on page checklist ! 1. Title Tag It is the title of your page, viewed by the user when he enters to search for something on Google. It's also what previews content to the reader and to search engines. Two golden tips: Include the keyword in the first term that appears in your title tag and use impact terms such as: "the best", "discover" or "The complete guide", for example. 2. Keyword The keywords are designed according to your person and your business, they must be included in the content, but without exaggeration!
Do it naturally, always thinking about the good reading experience of the user. 3. URL Like the title tag, URLs are strategic to give the user a preview of the content with just the address. Try to include the keyword in them and keep the address friendly to Google, with short terms, which help the user to easily understand what the address is about. 4. Meta Description The meta description is the text that comes below the title tags. If done well, it is a very powerful tool to convince the user that your content is the best to solve their doubts or problems. Write a strong, sincere and eye-catching summary for your reader! 5. Quality of content Remember that the engines are always looking for the best content on certain topics. In addition to taking care of the quality of the published content, you must continue to update the information to remain an authority on the subject and improve your position in searches. 6. Visual content Just as important as written content, visual content can help keep your reader on your page longer and decrease your bounce rate . You should also optimize the images for SEO by means of the alt text, a subtitle that indicates what the image is about. This also increases your chances of positioning the image in Google Images , another source of organic traffic. 7. Responsive and practical design One word: smartphones!
Through them we have an almost complete computer in our pocket. Therefore, taking care so that your page has a responsive , agile and practical design not only offers a better browsing experience to the user, but also helps you earn points with the Google algorithm and rank in searches. 8. Link Building Linking other content - external or internal - is part of link building and is a very important point for Google. To make external links, you must choose authority domains so that Google realizes that you are associating your page with quality materials. That also increases the trustworthiness of the reader towards you. Do you want to increase the time the user stays on your website? Bet on internal links! It is a way to generate more organic traffic and makes your reader know and learn more about your business. 9. CTA and sharing on social media The CTA (Call To Action) is the final call of your text, that is, your last opportunity to generate engagement with your reader. Take advantage of that paragraph to invite the reader to comment, ask questions and, mainly, share your content on their social networks . For that, it makes your work to share the content as easy as possible. Add social share buttons in strategic, easy-to-find locations on the page. That increases the social sharing rate by 700% !
SEO Off Page Unlike On Page SEO, off page strategies take into account factors external to the blog, such as backlinks and content dissemination. In short, it is what happens outside of your site. Although it seems less important, taking care of SEO Off Page helps to work external factors that your audience is closer to you. Without further ado, it's time for the SEO Off Page checklist! 1. Trust Start here! With so much junk content in the middle, search engines really care about the reliability of each page. Therefore, there are some factors that add more confidence to your page. Are they: Domain authority : the better known, the more trustworthy your website will be. Build your brand! Page authority: it means how well known a specific page is, evaluating only the content of the page. Age of the domain : sites are accumulating more and more URLs indexed in search engines. Therefore, older domains may appear better positioned in searches. 2. Backlinks or external links They are links used in other pages that direct the user to yours. For search engines, having them is a vote of confidence for you, that is, you can trust your page and your content. To achieve this, you have to constantly work on your content until you reach a high level of authority, which may take a little longer. Take into account some factors such as: frequency, quality and anchor text - the word or phrase that your URL carries. You can also take care of your backlinks strategy by using guest posts, participating in forums and promoting links on social networks. Stay away from fraudulent techniques like link buying!
That can lead to Google penalties for your page. 3. Personalization Some things can be configured to give the user a more personalized search experience. Once the search engines adjust the results according to some characteristics of the person, all of that can be used in favor of your site. Those factors include location, contacts, and browsing history. Thus, if you use keywords related to the location where you provide your service, it is more likely that people who are in that region will find you in searches. Therefore, part of Google's algorithm to provide more relevant search results for users is based on their search history. That way, if someone has visited you, it is very likely that you will continue to appear in their search results. 4. Disclosure of content More than receiving likes, the dissemination of your content on social networks is essential to reinforce the authority and awareness of your brand. For search engines, that means having quality and reliable content to share. To do so, get inspired by influencer marketing ! In conclusion Now that you have the complete SEO On Page and Off Page checklist, remember that a good content strategy must have both. On the other hand, because it is a job of organic traffic, making content for SEO requires frequency, patience and quality. Do not forget! Do you want to keep learning about the subject and make an impeccable SEO strategy? Download our complete SEO guide now!
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